R816.00
Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour.
6 available
Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition – containing the most recent research on various marketing topics – is sure to remain the market leader.
| Brand | J.W. Strydom |
|---|
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Learning/Work – 9780796922830
Due to the planned implementation of a new foundation phase
syllabus in 2026 we will no longer stock currently approved
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