Business Management – A Contemporary Approach (Pap – 9781485125136

Description

No business exists in a vacuum – it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro- and macro-environment, and in the market. The third edition of Business Management: A Contemporary Approach includes new features and updated content, such as: New case studies applying theory to practical situations. Experiential exercises and multiple-choice questions. Up-to-date theory on the functions of the business organisation. In-depth analysis of the relevant issues of corporate citizenship, globalisation and international trade.